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Newsletter - October 2008

Shopping for Prospects

9th October 2008
Welcome to the October issue of Shopping for Prospects.
 

 
LIST UPDATES - Australian Lifestyle Survey
This lifestyle database is one of the largest and most comprehensive databases of its kind in Australia. It contains demographic, lifestyle and purchase intention details on just over 4.4 million individuals. 

Lifestyle data is built from responses to Australia Post's Australian Lifestyle Survey. The survey is distributed to millions of households across Australia every year. Individuals who want to receive relevant offers and information from businesses provide responses on a voluntary basis. 

Currently over 2.5 million people are available for direct marketing, with our database currently representing 1 in 6 individuals across the Australian adult population.

The Lifestyle Database combines up to 200 variables about each individual. From the Australian Lifestyle Surveys, businesses are able to build their target audience across eight major categories:
  • Sports & Leisure Interests
  • Shopping
  • Health & Fitness
  • Your Home
  • Motoring
  • Money & Investments
  • Charities
  • General Information
First Direct Solutions has names, addresses, telephone numbers and e-mail addresses ready and available for direct marketing campaigns.

Data from Survey #23 has been released and is available for selection.

Talk to your account manager today or visit our site to view the datacard.


 
 
LIST UPDATES -LIST UPDATE - VEDA ADVANTAGE / CONSUMER PROSPECTSPLUS
Interested in improving your prospecting effectiveness?

Veda Advantage’s Consumer ProspectsPlus combines accurate contact data with an ability to precisely target your marketing campaigns.

Consumer ProspectsPlus:
  • Fully privacy compliant.
  • Coverage of 5.2 million households and 8.9 million individuals.
  • Range of demographic, geographic and behavioural segmentation solutions to select and filter a marketing list.
  • Multi-sourced dynamic data, including unique validation from Veda Advantage Australian credit bureau data.
  • Australian Direct Marketing Association opt outs and suppressions removed.
  • Meets Australia Post bulk mailing discount address presentation standards.
  • Continuously validated for optimal accuracy with over 5.5 million updates per week.
  • Every data rental comes with a 95% deliverability guarantee
Contact your Account Manager to discuss or visit our site to view the datacard


 
Customer of the Month – THE OAKS GROUP
The Prospect Shop are proud to be working with The Oaks Group.

Oaks Hotels and Resorts have a wide spectrum of serviced apartment properties under management.

Among its portfolio are apartment hotels in capital cities, high-rise resorts overlooking coastal beaches, villas set amongst acres of tropical landscaping and lagoons plus chateaus surrounded by vineyards. The common link is the professionalism of management, guest satisfaction and the constant drive to achieve exceptional investor returns.

The geographic spread includes Queensland, New South Wales, Victoria, South Australia and New Zealand with locations ranging from popular resort areas to the city centres.

For business or personal accomodation throughout Australia and NZ as well as the United Arab Emirates, visit their website to view properties, check availability and pricing and to book online. www.theoaksgroup.com.au

The Little General

(Limit – one bottle per customer)
Special Offer for List Rental Clients – Get the Good Oil
Due to popular demand, our Olive Oil incentive is back.

For those of you that haven't heard, we recently discovered a beautiful extra virgin Olive Oil. It’s not from Italy, it’s not from Spain... it’s called The Little General and it’s from Griffith in NSW.

There is a wonderful story that you can read about this oil and the family that make it... go to www.thelittlegeneral.com.au

For the months of July, August and September 2008 we will send a 500ml bottle of this beautiful oil to each customer that places a list order of $5000 or more (ex tax).

Simply mention this offer when you place your order. As always if you have already placed an order this month that qualifies, please don’t be shy – call your Account Manager and ask them to send you a bottle.

List of Lists
Get your Free Copy of Lists of Lists
The List of Lists is our complete catalogue of data products.
It provides you with information on over 200 BUSINESS, CONSUMER & EMAIL lists for both Australia and NZ.
This tool has been designed to direct marketers an insight into the length and breadth of available marketing data for their campaigns.
For your free electronic copy simply email listoflists@prospectshop.com.au
 
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The Prospect Shop Pty Ltd
ABN: 17 099 003 291
357 Riley St, Surry Hills NSW 2010
Ph: 02 9281 0299 Fax: 02 9281 0599
www.prospectshop.com.au
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Testimonials
"Guide Dogs NSW/ACT has been working with The Prospect Shop for the supply of mailing lists for several years. They continue to be a significant strategic partner in the development and success of our donor acquisition program."
- Alex Green, Fundraising & Business Development Manager
Guide Dogs NSW/ACT
"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong


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