Prospects Plus - Country Battlers Segment

List ID C-58 Quantity 1,491,660


The Prospect Plus Universe is one of the most comprehensive consumer files available. Prospect Plus has one of the most robust profiling models, allowing you to make selections that are extremely accurate. Prospect Plus contains accurate contact data and powerful segmentation information on consumers ' geo-demographic, credit and risk profiles. Now you can precisely target your prospect and customer marketing campaigns to become more cost-effective.

Predominantly older families and seniors but with pockets of young families, these are lower socioeconomic regional or rural communities struggling to get by. With high rates of unemployment and a low skilled workforce, they are a group to whom progress has not been kind. This group is not tech-savvy or image conscious – appearance and fashion do not matter to them. Many are homeowners of long tenure, giving some security despite their tight finances. They aren’t big consumers, although some are frustrated spenders. Health is not a focus for them although they have higher than average rates of some health issues including diabetes and weight issues. They have an interest in crafts, gardening, DIY and music, with a preference for country. This group feels somewhat left behind, and worries about the pace of change in Australia.


Affluence Band 1-10 Geo-Dem Selects
Age Geographic
Age (Modelled) Home Owners or Renters
Demographic Household Composition
Disposable Income Household Income
Dwelling Type Household Information
Extra Selections Property Value


Format:   Mail, Phone

Delivery Method:

  • Hard Copy
  • MS Excel File
  • Self Adhesive Labels
  • Text

Turnaround:   3 working days

Delivery Guarantee:   90%


Setup and Delivery Fee        $350
Mailing Data Rental        from  $300 per `000
Telemarketing Data Rental        $300 per `000
Mail & Telemarketing Data Rental        $450 per `000
Minimum Order        $1,250
Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

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ABN: 17 099 003 291
Level 15, 100 Arthur St North Sydney NSW 2060
Tel: (+61) 2 9278 7239   Fax: (+61) 2 9278 7307

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
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Vision Australia
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- Bruce Leong, Client Services Director
Carlon Leong

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