International Masters Publishing - Responders

List ID C-40 Quantity 220,596

Profile

IMP is the world’s largest continuity publisher providing educational, creative and inspiring ideas in popular areas like home PC, craft, wildlife, space, and music.  Products range from DVD/Book, CD Rom and card series.
 
2 million Australians have enjoyed collecting our card and book offers in the last 8 years. They are recruited with a great introductory offer via direct response media such as inserts, direct mail, and internet. Each series is sold on a continuous system so all customers are proven mail order multi buyers.
 
IMP Products Include:
  • Great Australian Home Baking- Card Collection on traditional baking
  • Good For You- Card Collection on health & cooking
  • PC 123 ABC- CD Rom & Card Collections on PC tutorial
  • Weapons of War- DVD book collection
  • The Classic Composers- CD Book Music Series
  • Natural Killers- DVD Book Collection on wildlife
  • Ancient Civilisations- DVD Book Collection on Ancient history
Customer Profile Approximately 65% of IMP customers are female, ages 45+ with an interest in health,cooking,music & craft. Approximately 65% have children or grandchildren. IMP Buyers File IMP Buyers are proven mail order buyers who are no longer actively collecting their chosen product but have paid for their introductory parcel and beyond. IMP Responders File IMP Responders are customers who responded to our campaign offers but did not go on to collect the product.
                                                                      
                                                               

State
Australia NZ Total
169,839 50,757 220,596

Selections

Gender Product Purchased
Geographic Recency
Nth State

Details

Format:   Mail

Delivery Method:

  • ASCII
  • Hard Copy
  • MS Excel File
  • Self Adhesive Labels

Turnaround:   5 working days

Delivery Guarantee:   95%


Pricing

Setup and Delivery Fee        $300
 
Mailing Data Rental 0 - 12 Month Buyers        from  $300 per `000
 
13+ Month Buyers        from  $265 per `000
 
0-12 Month Responders        from  $220 per `000
 
Minimum Order        5,000 contacts
 
Plus GST


Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

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- Sally Shepherd, Direct Marketing Manager
Vision Australia
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- Bruce Leong, Client Services Director
Carlon Leong


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