Ortega/Identity Direct Publishing Range

List ID C-58 Quantity 867,500


Ortega Publishing Pty Ltd began Operations in 1991 as an Australian owned consumer products company that specialises in the manufacture and marketing of unique, personalised products. The company sells a wide range of personalised products including the very popular My Adventure Book series, personalised name and address labels, personalised poems and personalised clocks. These unique products are marketed in Australia and New Zealand. Identity Direct is a consumer brand created within the Ortega Group. It has complementary offerings including many new, unique and mostly personalised products such as iron-on clothing labels, vinyl labels, personalised pens and pencils and much more for the home, school and pre-school markets.
There are five major segments - General Merchandise purchasers (which includes My Adventure Books, Name Poems and Name Clocks), Identity Direct purchasers, Labels my Mail purchasers, Catalogue purchasers and Will kit purchasers. 
The database is updated four times a year and updated statistics are available in the following months: March, May, August and November.

Australia NZ Total
776,000 91,500 867,500


Credit Card Purchasers Product Purchased
Date of Last Purchase Recency
Gender Value of Purchase


Format:   Mail

Delivery Method:

  • Hard Copy
  • MS Excel File

Turnaround:   3 working days

Delivery Guarantee:   95%


Setup and Delivery Fee        $300
Mailing Data Rental        from  $295 per `000
Minimum Order        5,000 contacts

10% discount for orders over 30,000 records
20% discount for orders over 50,000 records

Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

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