Profile
The Prospect Plus Universe is one of the most
comprehensive consumer files available. Prospect Plus has one of the most
robust profiling models, allowing you to make selections that are extremely
accurate. Prospect Plus contains accurate contact data and powerful
segmentation information on consumers ' geo-demographic, credit and risk
profiles. Now you can precisely target your prospect and customer marketing
campaigns to become more cost-effective.
Predominantly older families and seniors but with pockets of young families, these are lower socioeconomic regional or rural communities struggling to get by. With high rates of unemployment and a low skilled workforce, they are a group to whom progress has not been kind. This group is not tech-savvy or image conscious – appearance and fashion do not matter to them. Many are homeowners of long tenure, giving some security despite their tight finances. They aren’t big consumers, although some are frustrated spenders. Health is not a focus for them although they have higher than average rates of some health issues including diabetes and weight issues. They have an interest in crafts, gardening, DIY and music, with a preference for country. This group feels somewhat left behind, and worries about the pace of change in Australia.
Details
Format:
Mail, Phone, Mobile Phone
Delivery Method:
- Hard Copy
- MS Excel File
- Self Adhesive Labels
- Text
Turnaround:
3 working days
Delivery Guarantee:
90%
Terms and Conditions
1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.