Prospects Plus - Urban Survivors Segment
List ID C-43 Quantity 1,491,660

Profile

The Prospect Plus Universe is one of the most comprehensive consumer files available. Prospect Plus has one of the most robust profiling models, allowing you to make selections that are extremely accurate. Prospect Plus contains accurate contact data and powerful segmentation information on consumers ' geo-demographic, credit and risk profiles. Now you can precisely target your prospect and customer marketing campaigns to become more cost-effective.

As the name suggests, Urban Survivors are communities who struggle to get by. They have low individual and household incomes, high rates of unemployment and those who are working are generally in lower skilled and lower paid jobs. This group is not particularly concerned about appearance or brands. They are not big consumers, as they find it hard to make ends meet. Their lifestyles are not typically healthy; they are not health conscious and have higher rates of alcohol consumption. Their leisure activities tend to be sedentary, with horse racing, gambling and boating prominent. There is a high rate of fractured families and single parents, and they feel disconnected from/ left behind by the pace of change in society. 


Selections

Affluence Band 1-10 Geo-Dem Selects
Age Geographic
Age (Modelled) Home Owners or Renters
Demographic Household Composition
Disposable Income Household Income
Dwelling Type Household Information
Extra Selections Property Value
Gender

Please contact us for specific selections


Details

Format:   Mail, Phone

Delivery Method:

  • Hard Copy
  • MS Excel File
  • Self Adhesive Labels
  • Text

Turnaround:   3 working days

Delivery Guarantee:   90%


Pricing

Setup and Delivery Fee        $350
 
Mailing Data Rental        from  $300 per `000
 
Telemarketing Data Rental        from  $300 per `000
 
Mail & Telemarketing Data Rental        $450 per `000
 
Minimum Order        $1,250
 
Plus GST


Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.
The Prospect Shop Pty Ltd
ABN: 17 099 003 291
Level 15, 100 Arthur St North Sydney NSW 2060
Tel: (+61) 2 9278 7239   Fax: (+61) 2 9278 7307

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Testimonials
"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong


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