eBooks and white papers from The Prospect Shop

eBooks and white papers from The Prospect Shop

strategy testing

Strategy Testing

Strategy testing is a great way to make risky business decisions safer. Why commit time and money to a strategy you don’t know will be successful? Testing gives you the opportunity to look before you leap, and decide that maybe you’d be better off leaping in a different direction.
Click and download this eBook to learn strategy testing
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plan a direct marketing campaign

The Power of Niche Marketing

Marketing isn't an area you should try to be a jack-of-alltrades. You can't do it all, so it's sometimes better to just do a little - but do it right. We're talking about the idea of niche marketing.
Click and download this eBook to learn the power of niche marketing.
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plan a direct marketing campaign

What does it take to plan a direct marketing campaign

If you're looking to vitalise (or revitalise) interest in your brand among consumers, there's no substitute for areally good direct marketing campaign.
Click and download this eBook to learn what does it take to plan a direct marketing campaign.
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Gaining trust and repeat business with relationship marketing

Playing the long game: gaining trust and repeat business with relationship marketing

Attracting new customers is crucial for any business, and a large portion of your marketing efforts will be trying to achieve just that. However, getting customers is one thing - keeping them, and convincing them to repeatedly come back to you, is another. A powerful tool to achieve this second goal is relationship marketing.
Click and download this eBook to learn what you need to know about relationship marketing?
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what why how

Everything you need to know about List Brokers

What are they? How do they work? And most importantly of all: Why do they matter? As List Broker Specialists, we'd like to think we have a little bit of knowledge in this particular area. So, we decided to combine it all together to form the definitive List Broker 101 guide.
Click and download this eBook for a comprehensive guide on everything you need to know about List Brokers
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performance marketing

The Importance of Performance Marketing

Performance marketing is a solution that is developing real prominence in the advertising world. Rather than being charged a fixed price before a campaign begins, the modelputs results first and is paid for based on success.
Click and download this eBook to understand the importance of performance marketing for your business
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buying a marketing list

What to expect when buying a market list from the Prospect Shop

The number one pitfall most unsuccessful direct marketing campaigns fall into is using the wrong mailing list. So instead of unwittingly falling into this trap, working closely with an expert like the Prospect Shop can radically enhance the success of your campaign and your overall business.
Click and download this eBook to learn what to expect when buying a market list from the Prospect Shop
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digital donor generation

A Guide of the New World of Digital Donor Generation

The marketing landscape has changed drastically in the past two decades. For non-for-profit organisations especially, there are new markets, new methods and new models that offer completely innovative ways of communicating with donors that did not exist before the internet.
Click and download this eBook for a comprehensive guide of the new world of digital donor generation and learn the new acquisition strategies provided by the Prospect Shop
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The Perfect Landing Page

The Recipe for the Perfect Landing Page

Landing pages makes up an integral part of any website. Well-designed landing pages should capture your customer's attention. But more than that, they are highly helpful tools for increasing the conversion rates for a given marketing campaign.
Click and download this eBook to learn the recipe for the perfect landing page for your website
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improve direct marketing campaign

The 7 ways a list broker can improve your direct marketing campaign

Buying a business or consumer data, especially when you haven't really dabbled in direct marketing before, can be challenging. Therefore working with a list broker is one of the best ways to get the results you want.
Click and download this eBook to learn the top 7 ways how a list broker can improve your direct marketing campaign
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intention and action

What you need to know before starting a direct marketing campaign

To get new customers or alert existing customers to new products or services you need some sort of marketing. However traditional advertising, especially for smaller businesses can be expensive, therefore a cheaper and potentially better alternative is direct marketing.
Click and download this eBook to learn what you need to know about direct marketing before getting into it.
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heating up your odds

An Introductory Guide to Online Lead Generation

Traditionally, lead generation had a lot to do with luck. You could think about every population of potential customers as a deck of cards. Not every card is a keeper, in fact, most are time wasters. But there will be four aces in there somewhere - it is just a matter of seeking them out and focusing your resources accordingly.
Click and download this eBook to learn what you need to know about online lead generation.
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Testimonials
"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong


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