A Guide of the New World of Digital Donor Generation

Australia & New Zealand leading source of Direct Marketing Lists.
Australia & New Zealand leading source of Direct Marketing Lists
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ONLINE LEAD GENERATION BASICS

HOW THE MARKETING LANDSCAPE HAS CHANGED FOR NPOs?

Nowadays most NPOs view websites, email marketing and social media as the most important channels...

IMPORTANCE OF ONLINE LEAD GENERATIONS

WHY IS LEAD GENERATION SO IMPORTANT FOR NPOs?

Acquiring new and regular leads is the embodiment of the donation model that most NPOs are built upon.

ONLINE LEAD GENERATION TECHNIQUES

HOW HAS THE "GIVING" LANDSCAPE CHANGED?

Despite the drops in acquisition rates over the years, there has been an increase in amount donated...

HOW DOES PROSPECT SHOP GENERATE LEADS?

ONLINE LEAD GENERATION - HOW IT WORKS FOR NPOs?

Online lead generation is the solution for those companies who lack resources for traditional strategies.

ACQUIRE VIA COMPETITION LEADS

ANALYTICS, OPTIMISATION AND REGULAR DONATIONS

Why is Analytics important for NPOs now and in the future?

ACQUIRE VIA EMAIL LEADS

BETTER QUALITY LEADS WITH AN INTEGRATED PROCESS

How can an integrated process be advantageous compared to traditional methods for lead generation?